top of page
Ideas Happen!
This blog is where I lay it all out: ideas, insights, wins, stumbles, and the scar tissue that came with them. No fluff, just real stories and lessons from the trenches. If you want practical takeaways and straight talk shaped by experience, you’re in the right place.
Builder


Measure twice, cut once, has exploded our productivity gap
Heavily regulated industries like construction, mining, advanced manufacturing, or even medical and defence. Aren’t really risk adverse, they live in the world of even a very low probability negative outcome might have extremely high consequences. For example, if the Sydney Harbour Bridge fell over tomorrow, that would cause some serious disruptions around Sydney. That would be unlikely, yes, it would have extremely high consequences though if it did happen though!!! So what


Construction doesn’t have an innovation problem. It has a delivery problem
A $12 trillion global industry Despite being a roughly $12 trillion global industry, construction productivity has barely moved. Since 2000, productivity has improved by around 10% in total. Over the same period, manufacturing has improved by closer to 90%. At the same time, demand for infrastructure, housing, and energy transition assets continues to accelerate. The result is not a mild inefficiency. It is a structural gap. McKinsey & Company estimates that, at current traje


Emerging tech adoption in heavy industry. The BAU disconnect!
There is a deep disconnect between the emerging tech shepherds & those that could benefit from the use of the emerging tech that runs deep in the BAU of our heavy industries. The harsh (and all to often impossible for the office folk to accept) reality is (and strap in for a controversial point): → Not every computer on a site or in a plant is even connected. In fact, There are many plants that generate $300M+ annually that I have first hand been to that simply do NOT have a


No brainer?… No brains?… a stumble to nowhere!
A Gemini rendition of many a room that I have pitched to! No brainer?… No brains?… a stumble to nowhere! There is an invisible wall holding you back, that’s real! There is also a way to get past it! But first, let’s dive into what’s driving it. The basic emotions Psych 101 time! Psychologists often describe six basic human emotions that appear across cultures: happiness, sadness, fear, anger, surprise, and disgust , a framework popularised by Paul Ekman (google him, maybe gr


Reality kills “Good” ideas!
Why is it that some of the most promising academic projects and emerging tech startups seem to fail when hit with the cold water of reality? There is a gap, a misalignment of goals, a failure to communicate, something… I think it is because the best solution in the eyes of the idealistic creator is often not adoptable into the business as usual of the potential user business. As I talk about in my post The challenge isn’t technical . I completely get it, my VERY technical bac


BAU adoption begins with people and ends with proof
No one will look up to listen, everyone is too busy for you and your wondrous tech, How do you get the right people to take a moment to ‘look’ at what you have to offer, and to ‘understand’ what it will do for them? Everyone is hectic, there are a lot of burning fires that need immediate attention, business as usual comes first. How do you cut through that? Rèport created the initial opportunity. You are hard limited to attention spans that are under constant bombardment; you


The challenge isn’t technical
The six million dollar man was onto something… we have the technology! (if you are under 50, Google it!) I fundamentally get it, my heavy technical background has driven my thinking that way & has thoroughly set my default thinking perspective to be tech-first. And let’s be honest, a back flipping robot is pretty cool (useless on a job site perhaps, but cool nevertheless). But after my 15+ years in construction robotics, there’s a sobering reality that I keep bumping into. “I


Robots can backflip, but struggle with steps...
After 15+ years in construction robotics, there is one truth I keep coming back to. The world feels genuinely scary right now. Gun attacks. Machetes. Random violence showing up in places that used to feel boring and safe. Even the daily commute carries tension that did not exist a decade ago. At least I can joke that if the robotics apocalypse arrives, all I need to do is step up a single stair and I am safe 🤖🪜 That line gets a laugh, but it lands because it reveals somethi


The power of marginal gains versus the myth of the single leap
When people think about breakthrough performance or innovation, they often picture a single, spectacular leap forward, the big idea that changes everything overnight. But the reality, especially in business, technology, and applied innovation, is that sustainable progress rarely happens in a single jump. It happens through the disciplined aggregation of marginal gains: the deliberate, persistent improvement of dozens (sometimes hundreds) of small things that, when compounded,


Cutting Through the AI Noise: Why Doing Beats Dreaming in Heavy Industries
Ideas are everywhere. Execution is rare. We’ve reached saturation point in AI hype, with panels, whitepapers, and pilots stacked high, yet little real progress where it counts. In construction, mining, and manufacturing, the gulf between PowerPoint and production has never been wider. The question that matters is simple: will you contribute to the noise, or will you lead the doing? 1. The Hype Spiral Is Broken Sam Altman warns of the “fast-fashion era of SaaS.” Arthur de Vaub


We don’t need to boil the AI Ocean!
Big wins grab headlines. But the future of construction will be decided in the hidden margins, the overlooked details, and the countless...


Paralysis Kills Potential: Why Hesitation Costs More Than Bad Ideas
Paralysis Kills Potential: Why Hesitation Costs More Than Bad Ideas Every stalled decision is a missed opportunity. Every hesitation...


Stop the AI Noise. Start the Doing.
Why heavy industries can’t afford another hype cycle The Hype Spiral Is Broken Ideas are incredible. Strategy is spectacular. But...


Capability Catalyst Mindset
Capability Catalyst Superhuman at your side. A force multiplier, not a replacement. The Capability Catalyst mindset is about augmenting,...


Remove to Improve Mindset
Remove to Improve Cutting out the noise. Replacing the mess with clarity. When entire processes drag productivity down, sometimes the...


Why We Demand Perfection From Robots But Forgive Humans
Remove to Improve Vs Capability Catalyst Why do we forgive human flaws but expect flawless machines? This riddle has haunted the adoption...


What type of innovation effort are you running? Try our Innovation Theatre OR Innovation to Impact Clarity Finder
Struggling to define your innovation efforts? The Innovation Theatre OR Innovation to Impact Clarity Finder helps you pinpoint exactly...


TMM! Innovation Theatre OR Innovation to Impact? What type of innovation effort are you running?
The Dangerous Allure of Innovation Theatre Flashy prototypes. Dazzling demos. Headline-grabbing projects that wow the board and generate...


Innovation to Impact Explained
💥 Innovation to Impact changes the game. Here, every project is grounded in business realities . Transformative and enabling innovations...


Innovation Theatre Explained
✨ Innovation Theatre commands attention. It’s the razzle-dazzle of the innovation world. Boards, investors, and marketing teams love it...
bottom of page

